We founded White and Black Trading in 2007 after sourcing brands and representing them in the retail sector. With a background working in various newsrooms for BBC political programmes in London, it was a sea change to be joining the outdoor category sector in Singapore. This was combined with raising three children who were very much part of the product testing process. Knowing everything about the brands we distribute, has been key to its growth and confidence. It’s a huge privilege working with inventors of ideas and seeing the engineering of innovation as its best. Above all, delivering these ideas to the public and seeing families enjoying our products.
White and Black Trading is a distribution company offering logistics, warehousing and retail services for outdoor lifestyle brands. It represents Micro scooters, Waboba Beach Fun, Ezyroller and Penny Skateboards. The company went fully e commerce in 2009. It is co- partnership headed by its founders Justinna Pank and Emma Thomas. It supports parenting in the workplace with working from home flexibility and the employment of senior workers.
The company has a strong commitment to sustainability and has represented the Cambodian social enterprise, Smateria makers of lifestyle bags out of disused fishing nets. It encourages the reduction of waste, melts down all unwanted metal, limits the use of plastic and recycles all cardboard and paper waste. Donation drives are frequent with Micro scooters being refitted with new parts and given to local children’s homes.
White and Black Trading has a strong approach to customer service and offers strong local brand representation with a 2 year warranty. Its the only scooter company in Singapore with a workshop offering replacement parts with scooter technicians on hand 6 days a week. It also has a retail shop on site.
White and Black Trading has worked closely with the Land Transport Authority (LTA) with the local regulations of PMD’s and the Standards, Productivity and Innovation Board (SPRING) under the Ministry of Trade and Industry. It also works with the Singapore’s Retail Association. The company has received recognition for business longevity with The Expatpreneur Awards.
CNBC news described it founders as Momtrepreneurs
The original scooter
🤔 We don't always think of you when we design our scooters, sorry!
💫 We think of your friends & family whom you'll pass your Micro onto.
♻️ We don't think of the now; we think of the later, the after, & what's next.
We think of the planet 🌏 and ...the future & create scooters that allow us to scoot lightly & leave no impact.
We only consider high-quality materials & their durability 🛠️ We consider each replacement part because it's our responsibility to reduce landfill.
We think beyond the sale of one scooter. 🙌🏼 #microscooterssg
Here at Micro we are all about safety first! 👍🏼 Help your child want to wear their helmet with these top tips 👏🏼
💫 Talk about why it's important to protect their head at all times!
💫 Practice wearing a helmet for short periods of time if they are not feeling ...comfortable yet.
💫 Get a helmet design that they'll love ❤️ we have everything from dragons 🐉 to dinosaurs 🦕 🦖 to rocket ships 🚀 there is one for every style! #microscooterssg
🤨 All too often, scooters are built as disposable toys that soon end up as landfill, they’re made cheap & not built to last. Swiss🇨🇭 designed Micro Scooters are very different. 👏🏼 They are built to stringent European standards come with a two-year warranty & all parts are ...replaceable. ♻️
As a result, they will last to the point where they can be handed down from one child to the next. To complement this, parts can be replaced to give the scooter a whole new look; change the deck & grips and you’ll totally transform the appearance when passing the scooter on. 🙌🏼 #microscooterssg
😎 🤙🏽 Ditch the training wheels & get your child on a Micro balance bike! Balancing is one of the hardest parts about learning to ride, but kids can actually learn this from an amazingly young age, through riding a balance bike. 🙌🏼
#microbalancebike #microscooterssg ...#minimicroeco #sgrecycle #reuse #sgeco #sggreen #sgeco
When people say our scooters last forever it's because they get regular maintenance. Did you know 🤔 you can visit us at our warehouse & meet our scooter technicians who can repair and service any Micro scooter. 🙌🏼 This means all scooters can last and can be passed down to ...relatives and friends for years to come!
#microscooterssg #sgwarehouse #microwarehousesg #reducereuserecycle #passiton #scooterparts #shareyourscooter #microscooters #digitaldetoxforkids #IRLfun #FunInTheRealWorld #lessscreentime #Getoutside #logoff #letsgetphysical #funintherealworld #phyiscalreboot
The Mini2grow Deluxe Magic 🪄 LED 💡 scooter comes with a new attachable ergonomic seat, footrest with 2 options for resting positions, extra long push bar for parents with different pushing positions, LED moon 🌙 wheels, extra grippy footboard, magic 🪄 handles for toddler mode and ...eventually Mini Micro mode, height adjustable handlebar and the famous Mini Micro lean to steer mechanism 🙌🏼 . Comes in four Micro colours; red, blue, pink. and mint. 🌈
#microscooterssg #redusereuserecycle #nowaste #helptheplanet #saferide #traveleasy #ecoline #parts #familysg #momsg #swissdesign #growwithyourkids #awardwinning #scooterlife
🙌🏼 Nothing beats the original! There are so many reasons to love Micro Scooters here are some to name a few! When purchasing Micro you are getting the best quality.
#microscooterssg #redusereuserecycle #nowaste #helptheplanet #saferide #traveleasy... #ecoline #parts #familysg #momsg #swissdesign #growwithyourkids #awardwinning #scooterlife
🙌🏼 Nothing beats the original! 💚🧡❤️💙 with so many colors and styles we have something for everyone!
#microscooterssg #redusereuserecycle #nowaste #helptheplanet #saferide #traveleasy #ecoline #parts #familysg #momsg #swissdesign #growwithyourkids #awardwinning ...#scooterlife
🙌🏼 Nothing beats the original! Long lasting Swiss designed scooters with safer and stable ride! Even comes in a Eco line. ♻️
#microscooterssg #redusereuserecycle #nowaste #helptheplanet #saferide #traveleasy #ecoline #parts #familysg #momsg #swissdesign #growwithyourkids ...#awardwinning #scooterlife